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No. 9 / November 12, 2010

Final report: hybridica establishes itself as permanent industry fixture

Munich, November 12, 2010. hybridica 2010 comes to a close in Munich today with a total of 130 exhibitors from seven countries and 5,500 visitors from 30 countries. 2,100 visitors registered for hybridica directly, and 3,400 came from electronica, which took place at the same time. As a result, the International Trade Fair for the Development and Manufacture of Hybrid Components has strengthened its position in the industry. The wide range of exhibits and extensive program of related events not only demonstrated new prospects for innovative material composites along the entire value chain. It also shed light on the market's latest trends and hot topics. Visitors were also convinced by the superior quality of the presentations at the hybridica Forum, where attendance was always high. This was revealed by the results of the visitor survey. The theme day on hybrid lightweight solutions was one of the exhibition's many highlights.  
 
Interest among exhibitors and visitors confirms that the trade fair for suppliers and processing specialists has touched a nerve in the still relatively new sector for hybrid technology. Norbert Bargmann, Deputy CEO of Messe München GmbH, is very satisfied as the fair draws to a close. "hybridica and its numerous exhibitors, especially from the southern German region, has found its place in the trade-fair community. The consistently positive response among visitors and exhibitors shows us that we are on the right track and motivates us to expand the fair to include new themes and new partners."
  
High marks from visitors
The 2010 fair saw a slight increase in the number of visitors: A total of 5,500 visitors from 30 countries attended the fair. Besides Germany, leading visitor countries included France, Italy, Austria and Switzerland. However, Eastern Europe was also well represented, with visitors from countries including Poland, the Czech Republic and Slovenia.
The positive ratings in the 2010 visitor survey underscore the quality of the event: 86 percent of the visitors gave the fair a positive overall rating, and the program of related events received good ratings from 79 percent of all visitors.  85 percent of the visitors praised the presence of market leaders.
 
Future topic: Integrated manufacturing
One of the focal points of hybridica 2010 was sustainable and integrated manufacturing. It not only guarantees the creation of additional value, but is also cost-effective and reduces the use of materials and energy. Among other things, this future-oriented topic was demonstrated in the "Glass Production Line". Attendance at the hybridica Forum, which featured 28 lectures, was consistently high: Speakers shed light on the latest trends in development and manufacturing. For example, presentations examined integrated manufacturing of hybrid components from economical and ecological points of view and introduced visitors to the energy-efficient production of hybrid components.
 
Lightweight hybrid solutions
The theme day on "Multimaterial Systems and Lightweight Hybrid Solutions" on the first day of the fair was the highlight of this year's exhibition. In his introduction, Professor Dr. Klaus Drechsler, Head of the SGL Group Chair for Carbon Composites at the Technical University of Munich, explained the potential that multimaterial solutions and hybrid concepts have to offer, particularly when it comes to lightweight designs. "Fiber-reinforced composite materials continue to increase in importance because combining various materials like building blocks makes it possible to integrate new functions and, at the same time, to reduce weight considerably. Both the electromobility and aviation sectors are currently experimenting with structural materials to be able to profit in the future from the synergies that result from mixing fiber composites and metals."
 
Strong network
hybridica 2010 also demonstrated that it is a strong network platform for industry and research. Company clusters and networks such as INNONET Kunststoff and ofraCar Automobilnetzwerk took advantage of the fair to hold discussions with innovative partners. Gustav Naujoks, Chairman of the Board at ofraCar - Automobilnetzwerk e.V., was positive about the outcome of the fair: "The companies that participated here at the ofraCar joint exhibit are very satisfied with the course of the fair. Participating gives these companies an opportunity to present their technologies and discuss them with industry professionals both at the stand and at the hybridica Forum. We have already identified some opportunities for collaboration with new partners. Add to that the fact that the exhibiting jointly as a network strengthens our exhibitors' overall image."
 
The next hybridica, which will be held at the same time as the international trade fair electronica, takes place at the New Munich Trade Fair Centre from November 13 – 16, 2012.

Here you find some exhibitor comments on hybridica 2010.

Pictures of hybridica 2010 are available at our picture gallery.

Press contact:
Kathrin Hagel
Press office hybridica
Messe München GmbH
Phone: +49 (0) 89 / 949-20651
email:: kathrin.hagel@messe-muenchen.de

Sven Linge
teamtosse GmbH
Phone: +49 (0)89 /459 1158-30
emaill: hybridica@teamtosse.de
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